“Lucky Dog” Appears In Second Super Bowl Commercial


2020 spot is a thank you for saving dog’s life

A 7-year old Golden Retriever named Scout is making a habit of appearing in Super Bowl commercials. In 2019, he appeared in an ad for WeatherTech, a company that manufactures automotive accessories, home products and pet care products. Scout’s guardian is the company’s founder and CEO, David MacNeil, and Scout is considered the official “spokescanine” of the company. This year, MacNeil has paid $6 million dollars for a 30-second spot featuring Scout and the veterinary school whose treatment saved Scout’s life. It is one of the most expensive (yet heartfelt) ways anyone has ever said thank you.

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